Ever found yourself skimming through a website or email and just giving up because it’s too confusing or boring? You’re definitely not alone. In fact, research shows that people will steer clear of a business if their content isn’t clear or interesting. So, having content that speaks to your audience is a big deal!
Good copywriting isn’t just about grabbing attention. It’s about getting people to take action, whether that’s making a purchase, signing up for your newsletter, or connecting with your business. I’ve seen the same mistakes come up over and over (and yes, I’ve made a few myself!). Here’s how you can steer clear of these hurdles and improve your content.
1. Lack of Direction
Ever felt like you’re putting in all this effort but not seeing any results? I used to write without a clear goal in mind, trying to talk to everyone and no one at the same time. Once I figured out what I wanted to achieve, things really started to click.
What to Do
- Set Clear Goals: Do you want to improve sales? Maybe you want to increase awareness about your business. Or perhaps you would like people to sign up for your newsletter.
- Create a Strong Call To Action (CTA): Tell your readers exactly what you want them to do next, whether it’s claiming a discount or following you on social media.
Need a hand?
I can help you set those goals, write the perfect copy, and take care of the posting so you can focus on what you do best.
2. Ignoring the Target Audience
Who are you talking to? If your copy doesn’t address what your audience cares about, they’ll lose interest faster than you can say “boring.”
What to Do
- Know Your Audience: Use surveys, polls, and feedback to get a sense of what your audience wants and needs.
- Speak Their Language: Write as if you’re having a one-on-one conversation with each reader.
Feeling overwhelmed?
Let me do the digging into who your audience is and write messages that hit the mark every time.
3. Overloading with Jargon and Complex Language
Ever been in a meeting and wondered if anyone actually speaks in plain English? Jargon and complex terms can make your copy feel like a foreign language.
What to Do:
- Keep It Simple: Use clear, straightforward language that’s easy to understand.
- Check Readability: Make sure your copy isn’t just clear but also appealing.
Still trying to figure out where to start?
I’ll make your copy easy to read and enjoyable so your audience stays hooked.
4. Neglecting SEO Best Practices
Heard of SEO, but not sure what it really means? SEO, or Search Engine Optimisation, is about making your site easier for Google to find and rank. Without it, your website might be invisible to potential customers.
What to Do:
- Do Keyword Research: Find out which keywords will help people find your content.
- Optimise Your Content: Use those keywords naturally and make sure your meta descriptions and headings are spot on.
Need an SEO boost?
I’ll handle the keyword research and optimisation so your content gets noticed and attracts more visitors.
5. Failing to Proofread and Edit
Even the best writers miss mistakes. Errors can make your content look unprofessional, so it’s important to proofread and edit thoroughly.
What to Do:
- Proofread Carefully: Use tools, take breaks, and check for grammar, spelling, and consistency.
- Get a Fresh Pair of Eyes: Have someone else review your copy to catch anything you might have missed.
Want to make sure it’s perfect?
I offer proofreading and editing services to polish your copy and make sure it’s error-free.
Have you run into any of these common mistakes? Or maybe you’ve got more to add to the list?
Struggling with copywriting?
Let me handle your content so you can focus on running your business.
📞 Contact Me Today
Call or Text: 07498 986827
WhatsApp: Message me on WhatsApp
Email: info@clarehwrites.co.uk
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