Let’s talk about how a simple idea turned into a big win for SM Roofline and how it could do the same for your business.
Last year, I worked with SM Roofline to create a festive advent calendar for their website. Not only did it bring some Christmas cheer, but it also delivered some pretty impressive results.
Here’s the proof (because numbers don’t lie):
- 632 total sessions (up 349% from the previous month)
- 1,504 pageviews (up a whopping 493%)
- 370 engagements (up 445%)
Not bad, eh? Here’s what those numbers mean:
- The 349% increase in sessions shows that more people were visiting the website than ever before. That’s a huge jump in visibility.
- The 493% increase in pageviews tells us that people weren’t just dropping by—they were exploring multiple pages, which indicates more interest in the business.
- The 445% increase in engagements proves that the audience wasn’t just visiting—they were actively interacting with the content, which is a sign that the advent calendar caught their attention and kept them engaged.
So, What Did I Do?
SM Roofline wanted to keep their audience excited throughout the holiday season. My solution? An online advent calendar with a special offer for each day leading up to Christmas Eve.
This wasn’t just about slapping a few Christmas graphics on a page. It was about creating something that would make people return day after day, eager to see what the next offer would be and, of course, keep exploring the website while they were there.
And it worked. Those stats didn’t just mean more people visiting the site, they meant more people interacting with SM Roofline as a business. Every click, view, and engagement was a step closer to turning visitors into customers.
What This Means for You
This project shows how a little creativity and strategic thinking can make a big difference. It’s not about over-complicating things; it’s about giving people a reason to pay attention to your business.
That’s exactly what I can help you do. Whether it’s planning a seasonal campaign, coming up with fresh ideas for your website, or helping you communicate better with your customers, I’ve got the experience to make it happen.
Ready to Make It Happen for Your Business?
If you’re looking at those numbers and thinking, “I wouldn’t mind some of that traffic,” let’s chat. I’ll work with you to create something that works for your business, whether it’s a one-off campaign or ongoing support.
Interested? Contact me for a free consultation.
📞 Call or Text: 07498 986827
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📧 Email: info@clarehwrites.co.uk
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Let’s take your business to the next level—just like SM Roofline.
