Running SM Roofline, a small roofing business in Harlow, Essex, was a full-time job for the owner. From early morning until late at night, they juggled quotes, invoices, and emails, barely finding time to update their website or manage social media.
Even though their reputation was solid, thanks to great word-of-mouth and excellent Checkatrade reviews, it became clear that they needed extra support to take their business further. That’s where I came in.
How I’ve Helped SM Roofline Grow
When I first started working with SM Roofline, my role was mainly to handle admin tasks.
But as I got to know the ins and outs of the business, I realised I could do much more to help them grow. By combining my admin expertise, content planning and management, and copywriting skills, I was able to streamline their operations and improve their online presence.
Website & Online Presence
I didn’t just update the website with SEO-friendly content to help them rank better in search engines. I also made sure every one of their services was clearly highlighted. I set up Instagram and TikTok profiles to expand their reach and added customer reviews to their website and social media, building trust with potential clients. To boost visibility locally, I set up a free Google Business Page, too.
Customer Management & Communication
Using my admin skills, I implemented a CRM system to keep track of customer info and streamline communication. I also introduced a follow-up system for quotes and customer queries, ensuring quick responses so no opportunities were missed. On the content side, I developed a quarterly newsletter, keeping customers updated on news and special offers, and built a simple quote request form so SM Roofline could submit a form while on the job, and I could type up the quote for them. Meaning no need for them to sit at the laptop that evening typing it up. I even set up reminders for past customers about maintenance services, helping them stay engaged.
Efficiency & Organisation
Organisation was key here. I created templates for quotes, invoices, and emails, saving time and reducing errors. I also tidied up their email inbox with easy-to-access folders and set up an online calendar that could be accessed from anywhere, making scheduling easier. With a budget planner to help manage finances and an online filing system for customer, finance, and marketing documents, their operations became much smoother.
Marketing & Content Creation
This is where my content planning and copywriting skills really came into play. I designed ads and flyers to promote their new services and added project photos to their website and social media, showcasing their work. To keep their content consistent and engaging, I created a content calendar for regular social media posts. I also added a blog to their website, sharing tips and news relevant to their audience.
How These Changes Made a Difference
The changes I implemented had a real impact on SM Roofline:
- More Customer Engagement: The updated website and improved search rankings continue to generate more enquiries and leads.
- Efficient Operations: Streamlined admin processes have made daily tasks more manageable, whether I’m handling them or SM Roofline picks them up when I’m not around.
- Happy Customers: Improved service and communication contribute to ongoing high levels of customer satisfaction and loyalty.
- Business Growth: New services and targeted marketing efforts continue to boost revenue and expand their customer base.
- Professional Image: The business maintains a polished, professional image, consistently making a great impression on clients.
- Team Expansion: Increased demand led them to hire regular staff to manage the growing workload.
- Better Job Management: Organised emails, files, and reviews ensure that no important jobs are missed, helping them stay on top of everything.
Facing Challenges and Finding Solutions
We ran into some challenges, like setting up new systems and getting used to them. To overcome these, I’ve provided personalised training and ongoing support and made adjustments based on feedback from the SM Roofline team.
My business support and copywriting services have made a real difference for SM Roofline. By making their operations more efficient and improving their online presence, the business now runs more smoothly and has a more professional image.
Ready to see how your business can grow? If you’re tired of feeling overwhelmed and want to make a bigger impact online, let’s talk!
Clare H Writes – Your partner in business success.
Want to see what a professional team can do for your home? Contact SM Roofline today for expert roofline replacements, roofing, uPVC windows and doors, plus cleaning and maintenance services. Visit SM Roofline’s website or call 07887664540 for a free quote and find out how they can transform your home.
